This morning, I woke up miserably.

I got a headache.

Last night, I didn't sleep well... I was thinking about many things: my life, my career, and my family.

Maybe a little conversation with my mom was going too deep.

Anyway...

That headache changed the way I worked entirely.

First, I have to admit that I'm a newbie... I entered this game to get rich quickly (was).

So, since the beginning, my systems were a bit fancy.

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Everything I did was through Notion

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I was taking notes there... every lesson, every principle, everything I have learned.

Same with my prospect list, my content ideas, and my to-do list.

At first, it looked... cool.

I create and organize all the information, structure, and pages by myself.

Today I went through the exact same routine I did every day... prospecting, learning, and taking note, etc.

But thanks to my headache...

These things are gone.

I've come to realize that these things are simply distractions for me to do the real work.

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They're unnecessarily complicated.

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They worsen my headache... I got angry... and I deleted them all, those useless, unnecessary material.

Now, my Notion is effectively simple, and I started to use a physical notebook to take notes.

Honestly, it feels a lot better.

Speak of...

If you're using a complicated framework, template, and system to write your ads.

And you got a headache like me today.

Here's a simple principle to create an advertising piece from an OG copywriter:

The job of the headline is not getting attention...

The job of the subheadline is not to further explain the headline...

The job of the picture is not to get the attention or visually illustrate the product more fully...

The only job of those elements in your ad is:

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To get you to read the first sentence of the ad.

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And the first sentence's job is to get you to read the second... second to third... third to fourth... and so on.

That's the word from a man who wrote a sales letter that sold 20 million pairs of sunglasses...

Joseph Sugarman.

It's good to keep in mind that you have to add features and benefits to your messages.

But you also have to remember that if you lose your reader's interest during the process...

...your sales are gone.

So, you can keep Sugarman's axiom at the top of your mind to make sure you don't lose them.

So simple that you don't get a headache.

Until tomorrow,

Chayanon Sangkhamfan.