I’ve been into manga/manhwa (Asian comics) since I was like... 8 or 9.

I've probably read more than 100 of them.

But there's one manhwa I've been reading for over a decade now... And it might be the first one I read...

Wind Breaker.

It was phenomenal.

It inspired tons of people to take up cycling.

(Not me, though. I only cycle for groceries.)

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The last time I checked it (a little over a month ago)...

It had about 600 million views on the official site. And probably 100–200 million more on the unofficial ones.

Unfortunately...

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The series got canceled.

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The author, Yongseok Jo, was found to have plagiarized.

He admitted he was under pressure to meet deadlines for this long-running series... And ended up using references that looked too similar to other works.

This, of course, makes his readers furious.

He’s been publishing this for 10 years!

He could’ve taken a break... like other authors did.

Despite all his success, people began to insult his works and talk badly about the series... Which honestly has nothing to do with it.

But... here's the thing.

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It’s not his fans who talk badly about him.

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It’s the outsiders.

The people who never even read his work.

The ones who just saw the news and joined the hate trend.

Meanwhile, many of his readers are still expecting him to come back.

They still want to support him.

They’re still on his side.

That’s the kind of group you should aim to build for your business.

Haters, even though they’re irrelevant, will always find a way to say bad things about you, hate on you, and complain about you.

And guess what... Most of them are not even the buyers.

They're never going to buy from you anyway.

If you’re creating good products, good service, and good content, and you still get some haters in the comments...

Just ignore them.

If those critics can't help you or your business move forward... they’re just noise.

They don't pay you.

They don't support you.

They don't benefit you.

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They don’t matter.

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But your fans do.

The people who are in love with your works, who stick around, and would even defend you when others attack.

That's your tribe.

That's the community you should focus on serving.

And if you’re wondering, “Okay, but how do I even find or create my fans?”

Start small.

Build an email list... Write to them regularly... Share what you’re working on.

It doesn’t have to be complicated.

It just has to be consistent.

And if you want to see how it’s really done... Go follow guys like Ben Settle, Daniel Throssell, or Alin Dragu.

They’ve been teaching and running their own email list for years.

Because once you have that direct line to your fans...

The outsiders can scream all they want.

You’ll always have people who actually care.

That’s it for today,

Chayanon Sangkhamfan