There's an interesting similarity between business and the dating world.

But before we dive in, let me ask you something:

Are you dating to get married?

Seriously.

Some people are dating to find "the one." Others are just in it to have fun, maybe spend a night together, and then move on.

Neither is right. Neither is wrong.

It just depends on what you're looking for.

And that’s exactly how it works with your customers.

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Is it going to be a long-term thing… or just a one-night stand?

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If you’re building something long-term, your priorities shift. You put people before money.

You care about trust, loyalty, repeat purchases, and referrals.

You’re playing the long game.

You’re not trying to squeeze every dollar out of someone right now, you’re building something that compounds over time.

You can do it by engaging with your audience.

Reply to comments. Answer DMs. Write a daily email.

Do the little things that get you to know each other better.

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Just like in dating.

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But if you’re running the “one-night stand” model, it’s a different game.

You focus on volume.

You want as many people through the door as possible. High turnover doesn’t scare you because you’re built for quick wins.

Both approaches work. Both have trade-offs.

But here's the problem:

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Most people never decide.

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They think they’re running a long-term game… but they treat customers like one-night stands.

They sell hard, deliver once, and then disappear.

No talk. No feedback. No relationship.

That’s where friction shows up. Customers feel used. Promises feel broken. And trust disappears fast.

On the flip side, if you’re built for one-offs but expect loyalty, you’ll feel disappointed when customers don’t “stick around.”

That’s like taking someone on one date, ghosting them… and then being surprised they didn’t propose.

So here’s the move:

Decide what game you’re playing. Be honest about it. Then align your business around that.

Because just like in dating, business relationships only work when both sides know what they’re signing up for.

Until tomorrow,

Chayanon Sangkhamfan.