Lately, I’ve gotten interested in Formula One.

It’s unusual for me…

I’m neither a sports fan nor a sports person. I’ve never followed a sport before.

The only thing I do (that's close to a sport) is working out, just to stay in shape.

But…

My friends are so excited about this.

It’s the first time everyone in my friend circle is talking about the same thing. Normally, there are a few who follow football or basketball.

But the rest is just nothing but games.

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So, I got curious...

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I binged Drive to Survive. Scrolled through F1 feeds the entire week.

And now, I'm an F1 fan.

And that led me to the story of a man you’ve definitely heard of:

Enzo Ferrari.

The founder of Ferrari

The most successful Formula One team in history

The brand that became a symbol of wealth and status.

But here’s the thing:

Ferrari didn’t start with privilege.

He was born in Modena, Italy, to a modest family. His father ran a small metal workshop.

Life was stable, not wealthy.

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Then after World War I, everything collapsed…

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He lost both his father and brother. The workshop shut down.

Leaving 18-year-old Ferrari and his mother struggling.

Four years later, with nothing but persistence, he found work at Alfa Romeo as a test driver.

He then raced for them through 1931.

But...

Ferrari wasn’t the fastest on the track.

He admitted he couldn’t bear to ruin an engine just to win.

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Ferrari was IN LOVE with engines

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He cared more about building them than racing them.

By 1929, Ferrari had established Scuderia Ferrari as a private racing team under Alfa Romeo’s wing.

And the most celebrated racing drivers of the period drove on his team with a car that he built in 1937.

Ferrari's name became famous in racing circles...

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Just because the word "PERFORMANCE"

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People talked about Ferrari because he built cars worth talking about.

That's the marketing behind the Ferrari, my friend:

Doing great work that gets people talking.

He just focuses on work and literally nothing else.

If we build successful racing cars, then rich men will flock to our door to obtain similar cars.

People are attracted to winners.

So as Ferrari wins, more races as the legends, as the Ferrari legend and the brand grow, so do the people lining up hoping to buy just a tiny piece of it.

Scarcity and prestige came later. But the foundation was always the same:

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Do the work. Build something SO GOOD that people can’t help but share it.

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You don’t need big ad budgets in the beginning.

You don’t need complex, fancy marketing funnels.

If you create something great, something that actually performs and satisfies people... They will tell the story about you.

That’s word-of-mouth.

But the thing is:

Word-of-mouth only takes you so far.

Once you can't produce a great result that can satisfy the customers' hearts, they'll leave just a review and nothing more.

Especially in this economy.

With everyone becoming more price-sensitive than ever, only a few remain who are willing to spend.

Here's the catch:

You can still reach them faster online with “Selfie Video Advertising.”

When people see your face, not just your logo, it builds trust, it creates connections.

In a world where people hide behind their brand, you show up.

That's how you stand out.

Your face. Your personality. Plus great work. That’s the combo.

If you run a local services business, and this interests you...

​Let's have a chat.

No pressure, no sales pitch. Just clarity on whether it makes sense to work together.

Have a good Monday.

Your marketing friend,

Chayanon Sangkhamfan

Wanna share your thoughts? Hit reply, I’d love to hear from you.

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