Daily Marketing Stories

This morning, I found an article about how AI is making people dumber... and even less creative. It reminded me of my professor’s take on AI: AI is fxcking your mind. And you'll be replaced by it if you don't think for yourself He wasn’t wrong, tho. He’s been tracking student performance in his class for the past ten years. And when the university allowed AI use... Scores dropped SIGNIFICANTLY. Most students now don’t even try to understand the concept and have AI to summarize for them. They...

Last night, my girlfriend told me something simple: “Don’t set an alarm. Just try it. You need to relax sometimes.” Now… normally, I’m the kind of guy who always sets an alarm. Even on weekends. Even if I don’t technically need to wake up early. I like waking up early. It feels like I would have complete control over my day if I did. Besides that, I enjoy routine and structure. But she INSISTED. So I thought, "Fine. What’s the worst that can happen?” Well… here’s what happened: I slept for 11...

It's Sunday, so let's be quick. Yesterday, I re-visited the Adweek Copywriting Handbook by Joseph Sugarman... A man who sells over A man who sells over 20 million pairs of sunglasses with a single sales letter. And this quote really hits me: (It's quite long, so I have to paraphrase it.) "The best copywriters are curious about life, hungry for knowledge, love to read, explore hobbies, try new things, and above all, they’re great listeners." We, copywriters, use experiences to create new,...

Yesterday, I listened to a podcast featuring a famous Thai celebrity. She got praised for how confidently she answered questions... never hesitating, never doubting herself. But her confidence lit up a firestorm on social media. Why? You know… people don’t like others who think differently. ...But this time it was way worse, because of this question: If the ship sinks and you have to choose between saving your child or your husband, who would you save? It's quite CONTROVERSIAL, isn't it? And...

In the last few days of writing this newsletter, I realized something... I don’t really like my own emails. They're full of lessons and principles that I don't fully understand... Stuff I picked up from people I admire, or copied from a book. But I never really lived it. So I’m done with that. From now on, I’ll write about things I’ve really experienced, or found interesting in my own life. With that said. Today's story is exactly that: How I learned to trust a business... That I once...

Yesterday, I joined the CustomGPT Challenge by a guy named Gasper. I joined this challenge solely because of this line, "Build a CustomGPT that automates a time-wasting task in your business." Everybody has a job that they hate but need to do (me too). That's why I'm very excited this morning. I go through the welcome email... Try his free GPT... Decide not to continue this challenge... Why? This GPT is named "Task Assassin GPT," and yeah, it helps you optimize your tasks and get through what...